Years active
11
Since the first shipped app, 2015
Missions shipped
46
Apps, sites, systems and brands
Clients briefed
28
From two-person studios to grid operators
Awards logged
9
Juries, annuals and one very nice trophy
Harbor Bank
Finance
Kiln Outdoor
Retail
Nordlys Energy
Energy
Parallax Labs
Software
Tidal Lines
Transport
Verdant Robotics
Hardware
Fieldnote
Media
Cobalt & Pine
Hospitality
02 · Loadout
Featured mission · 02 / 06
Saltline
Harbor Bank · Mobile banking · 2025
01
Briefing
A 90-year-old bank wanted an app its grandchildren would use.
Harbor Bank lost most new accounts between sign-up and first card use. The app asked for nineteen pieces of information before it showed a single balance.
Field intel · 12 branch interviews
02
Objective
Get new customers to a working card in one sitting.
Success meant a funded, usable virtual card before the customer put their phone down, without weakening a single compliance check.
Constraint · every KYC step kept
03
Approach
Identity checks moved behind a usable account.
New customers see, fund and freeze a virtual card inside six minutes. Verification finishes in the background, and the physical card follows by post.
Build · Figma, Protopie, SwiftUI handoff
04
Result
+38% card activation in the first week.
Onboarding support calls halved, and the app passed WCAG AA with VoiceOver, TalkBack and 200% text size.
Debrief · 7 months · 11 people
Open the full debrief →
03 · Mission archive
36°04′19″N 14°46′48″E
2023
Copper Ridge
Kiln Outdoor
+22%
mobile conversion
36°09′50″N 14°31′41″E
2025
Saltline
Harbor Bank
+38%
card activation
36°11′06″N 14°19′37″E
2024
Night Ferry
Tidal Lines
6 min → 90 s
to book a return
36°24′54″N 14°30′36″E
2024
Glass Orchard
Verdant Robotics
410k
visits in launch week
36°17′38″N 14°49′30″E
2025
Coldframe
Nordlys Energy
2.4×
faster alarm reading
36°02′11″N 14°11′52″E
2023
Low Orbit
Parallax Labs
140
components, 9 teams
Drag the rail · 06 on file
Open the archive →
04 · Campaign
2015
Fieldnote
Junior designer
Editorial apps for a news startup. Learned to ship every week.
2017
Parallax Labs
Product designer
First design system, first time watching nine teams use it.
2020
Harbor Bank
Lead designer
Moved a 90-year-old bank into a phone, one flow at a time.
2023
Independent
Design + front-end
Four missions a year, sketch to production, one person.
Now
Rotterdam
Open for January
Taking one product build and one brand launch for 2027.
05 · Transmissions
CH 02
Incoming
Iris ran the kickoff like a mission briefing. By lunch we had one goal, one owner per decision and a date nobody argued with.
Maren Okafor
Head of Digital
·
Harbor Bank
CH 01
Incoming
She designed it, then opened the pull request herself. Nothing got lost between Figma and production.
Tomas Ferreira
CTO
·
Kiln Outdoor
CH 05
Incoming
Our operators stopped squinting. That sounds small until you run a grid at 3 a.m.
Ingrid Solheim
Control Room Manager
·
Nordlys Energy
CH 06
Incoming
Nine teams, one system, and docs people actually read. I did not think the last part was possible.
Dev Raman
VP Engineering
·
Parallax Labs
CH 03
Incoming
She rode the early sailing four times before drawing a screen. The booking flow feels like it was made on the dock.
Aoife Kerrigan
Commercial Director
·
Tidal Lines
CH 04
Incoming
Nine weeks from no name to a sold-out first run. The brand still looks right on the side of a robot.
Leon Achterberg
Co-founder
·
Verdant Robotics
06 · Field kit
What is in the bag on every mission
Figma
Framer
React
TypeScript
Blender
Storybook
D3
VS Code + Git
Protopie
Type tooling
Field research
Notion docs
07 · How a mission runs
01
Recon
Week 1
Interviews, analytics and a walk through the real context. You get a one-page brief: codename, objective, result we aim for, what we will not do.
Stakeholder interviews
Field visits
One-page brief
02
Plan
Weeks 2–3
Flows, a clickable prototype by day three, and the ten-point loadout for this mission. You approve scope with the trade-offs visible.
Prototype
Loadout + scope
Test plan
03
Build
Weeks 4–10
Design and code together. Weekly releases to a staging link, every Friday, with a short video of what changed.
Weekly releases
Design system
Accessibility pass
04
Extract
Final week
Handover with docs a new hire can follow, a results readout, and thirty days of support after launch.
Docs + handover
Results readout
30 days support
08 · Dispatches
Process
·
6 min
Brief like a loading screen
Every project brief I write fits on one screen: codename, objective, result we are aiming for, and what we will not do.
Practice
·
5 min
Ten points is a budget, not a limit
Why I plan projects as a ten-point loadout, and how dropping a perk made a launch land on time.
Front-end
·
8 min
Designing for one bar of signal
Notes from rebuilding a store for rural 3G: budgets, image order and a cart that works offline.