Saltline
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Role
Product design lead
Duration
7 months
Team
11 people
Kit
Figma, Protopie, SwiftUI handoff
Objective
Get new customers to a working card in one sitting.
Result
+38%
card activation
Debrief
The situation
Harbor Bank lost most new accounts between sign-up and first card use. The app asked for nineteen pieces of information before showing a single balance.
The approach
We moved identity checks behind a usable account, so a new customer can see, fund and freeze a virtual card inside six minutes. Twelve field interviews in three branches shaped the order of every screen.
Accessibility
Every flow passed WCAG AA with VoiceOver and TalkBack, and the whole app works at 200% text size.
What changed
Card activation in the first week rose 38%, and support calls about onboarding halved.
Field photo 01
Field photo 02
