Glass Orchard
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Role
Brand and web design
Duration
9 weeks
Team
4 people
Kit
Figma, Blender, Framer
Objective
Launch a hardware brand nobody had heard of.
Result
410k
visits in launch week
Debrief
The situation
Verdant had a working robot, a trade-show date and no name anyone could remember. Growers needed to trust a machine working unsupervised among their crops.
The approach
The identity borrows from greenhouse glazing bars: a grid mark, a calm green and type that reads at a distance on a machine’s side panel. The launch site shows the robot at work through the night, one row at a time.
What changed
410,000 visits in launch week, 1,300 demo requests and a sold-out first production run.
Field photo 01
Field photo 02
