Practice
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5 min
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Ten points is a budget, not a limit
Why I plan projects as a ten-point loadout, and how dropping a perk made a launch land on time.
Spend on purpose
Clients hire skills, but they pay for time. Showing them a ten-point loadout makes the trade-off visible: more motion design means less research, unless the budget moves.
On Glass Orchard we held two points back for surprises. We needed both.
More dispatches
Process
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6 min
Brief like a loading screen
Every project brief I write fits on one screen: codename, objective, result we are aiming for, and what we will not do.
Practice
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5 min
Ten points is a budget, not a limit
Why I plan projects as a ten-point loadout, and how dropping a perk made a launch land on time.
Front-end
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8 min
Designing for one bar of signal
Notes from rebuilding a store for rural 3G: budgets, image order and a cart that works offline.